LJ Hooker Commercial has launched its next chapter to better service customers across Australia, with the specialist service network relaunching their iconic brand, today.
The new-look visual identity (above) and marketing tools:
- Reflect the changing face of LJ Hooker Commercial’s network and their customers
- Make it easier for clients to engage with the brand based on their business and investment interests
- Leverage the network’s position and connections with the LJ Hooker Group, Australia’s most recognised name in real estate
Since LJ Hooker launched in 1928, the Group has been offering customers services across the spectrum of property.
In 1991, LJ Hooker recognised the specialist nature of non-residential property services and the clients with the same interests, opening the doors to the first LJ Hooker Commercial agency in Western Sydney’s industrial heartland.
Today, LJ Hooker Commercial Managing Director Mathew Tiller said the brand refresh reflected the new professionals and clients approaching the brand.
“LJ Hooker Commercial is attracting younger, entrepreneurial and digitally savvy commercial property professionals to the network,” said Mr Tiller.
“This new wave of talent has recognised the opportunity to work across the spectrum of sales, leasing and asset management, whether it be in industrial, office or retail assets.
“This talent is, in turn, attracting the next wave of commercial property investor, owner-occupant and tenant.
“Our teams are as likely to work with a tech firm seeking space to scale up or a 30-something investor recognising the demand for well-positioned storage facilities, as they are with our traditional client-base of older high-net worth investors, government agencies, institutions and SMEs.
“Reinvigorating our visual identity supports this emerging marketplace.”
LJ Hooker Chairman L Janusz Hooker said the brand had been evolving alongside its customers for over 90 years.
“Supporting our commercial specialists with the tools and visual identity that speaks to their contemporary insights, strategies and results, is in keeping with what the LJ Hooker Group has been doing for close to a century,” he said.
“Today is another step in the evolution of LJ Hooker Commercial and our Group.”
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